The holiday season is coming up fast so it’s time to start thinking about your business and if/how you are going to market it. Researchers believe there is proof that ‘holiday spirit’ is real just by thinking, seeing or hearing things that trigger thoughts of the holidays. The holiday season can represent almost 30% of annual sales for businesses, making it the perfect time to get a big boost in revenue. If you love being festive and want to incorporate that into your website we have some great WordPress plug-ins and themes to choose from. There are also many other strategies that you can incorporate into your website as well.
WordPress Plugins & Themes
If you are looking for a Christmas countdown, there is a free plugin widget that will add the countdown to the sidebar on your website. If you like the idea of Christmas lights, there is a free plugin for that as well. If snow is more your style there is also that option as well for your page. We don’t usually recommend our users to change their WordPress theme for a specific event or holiday season. However, if you have a personal website and really want to change your theme to a holiday theme, there are several you can choose from. With a holiday-themed website you’ll be sure to boost your sales and traffic!
VIP Treatment
The holidays are a time to show all of your customers, readers or listeners how much you appreciate them. There are several ways to ensure that you spread the holiday cheer. Vamping up your giveaways or special offers on social media to create a buzz. will give your website more attention. Offering exclusive items or early access deals to your subscribers will keep them coming back for more. Everyone loves a great deal and is eager to tell others about it as well. If you have a newsletter or emails that you send out to your subscribers you could also offer coupons or discount codes to jump start their holiday shopping. A contest on Twitter, Facebook or Instagram would also be another great idea to create traffic for your company.
Partner with other Businesses and Influencers
If you are a small business, team up with other local businesses to enhance the ultimate holiday shopping experience. For example, if you are a photography company, reach out to a local hairdresser or makeup artist and combine a package deal with a discount. Doing this could result in new customers and more sales for you and the other business. Reach out to influencers as well and boost your popularity as well. 17% of companies spend over half their marketing budget on influencers. Influencers will give you a whole new audience of people to amplify your product or service.
Standing out against Competition
There are so many companies competing for your customers that you have to find ways to stay above the rest. The term ‘you have to spend money to make money’ comes to mind in these instances. Running paid advertising campaigns could be the key to more visibility. Using Google ads, Facebook, Instagram and LinkedIn can help you reach your desired audience. Also consider running commercials on TV or radio ads to reach consumers you may have missed online. Commercials are a great way to showcase your eye-catching brand and reach larger groups of people at one time.
Don’t Underestimate the Power of Email
With so many other social media options out there today we tend to put email on the back burner, however there are many positives to using email as a marketing tool. With email marketing you can reach out to your VIP group and offer those exclusive deals, advanced sales, free shipping, etc. The great thing about email is that it’s in your inbox and the customer has to do something with it. If your subject line is catchy and your email address shows the company name it may catch their eye before they send that email to the trash.
Final Thoughts
Just like anything you do for your business it’s always a great idea to write out your plan and what you have in mind for goals. Your targeted audience needs to feel a personalized experience in order to keep coming back so be sure you have all the insight you need to provide them with top notch service. I hope some of these tips will help jumpstart your holiday campaign and boost your end of year sales goals!