Have you ever wondered if you should start a newsletter to your customers, readers or listeners. There are so many great reasons to send out a newsletter so let’s explore them!
Who
Who should receive a newsletter? The answer is everyone! Anyone that is a customer, a reader, or listener should want to be a subscriber to your newsletter. Social Media can get overwhelming and posts can get missed. If you offer a newsletter it’s a reminder that your site is still up and ready to assist them. It puts something in their inbox and in turn means they have to do something with it; hopefully bringing them back to your site.
How
Growing your email list can be hard to do but once you have your subscribers you will be off and running! You can grow your list by creating a link to the form on your website. Another way to do this is by having a pop-up or other attention-getting icon. Offering a free giveaway may also entice customers to subscribe to your newsletter. Be sure, however, that the giveaway is something that has to do with your website such as a free book if you have a book blog.
Why
Let’s discuss why your reader would want to become a newsletter subscriber. You have to entice your audience by giving them something they won’t get by just going to your website. Things like VIP groups or exclusive sales is a great way to grow your newsletter subscribers.
What
Once you have your subscribers you will need to figure out what you want to put in your newsletter and how you want it to look. Make sure you use fonts and colors that are appealing to the eyes. Your layout needs to look clean and flow easily. Make sure to write about informative topics and subjects your subscribers will want to read. Try a double opt-in method to ensure your newsletter doesn’t get lost in your subscribers spam folder. That means after someone gives you their email address, you send them a confirmation email they have to acknowledge. Typically, that’s done by clicking a link to verify that they want to be added to the list. Your email subject line is also an important step in protecting your newsletter from being flagged as spam. Make sure it has to do with the content in the body of your newsletter. Your email address should contain your name or company name so it’s easier for the subscriber to identify the sender.
Where
To find the newsletter plugin follow these easy steps.
-Go to the WordPress Admin Panel
-On the left-hand side under plugins link select New
-Search ‘Newsletter’
-Install Now
-Activate
Once you have your audience and the content of your newsletter you should be ready to take off. I hope you have great success with creating and maintaining newsletter subscribers. As always if you need assistance with WordPress hosting, we at AweWP would be happy to help!