W3Techs reports that WordPress currently powers 40 percent of all websites on the Internet. This equates to more than one-third of today’s websites! As the top CMS (content management system) in the world, it’s no wonder that so many individuals and companies choose it to publish their websites. As the demand for quality websites increases, it’s only natural that more WordPress agencies will surface to meet the need for website maintenance, support, and development. Let’s take a look at the top tips to achieve a successful WordPress agency below.
What Are the Top 4 Tips for Having a Successful WordPress Agency?
1. Focus On Your Target Audience
Like any business, it’s important to focus on your target audience within your niche market. It may be tempting to appeal to every type of client, but this can make you blend in with the rest of the online crowd. Instead, try to focus on a specific audience that will be interested in your WordPress services. For example, you may want to focus on offering the best quality WordPress hosting, support, and maintenance services. Any WordPress client that is looking for these services will be happy to find your agency, especially if the price is right.
Furthermore, creating content about everything can burn through your marketing and advertising budget very quickly. This is the last thing you want to do, as this can make it more difficult to maintain your agency’s success. Your agency will find it easier to scale if you have the manpower and budget to make this happen.
2. Provide 24/7 Customer Support for Clients
For WordPress clients, having 24/7 customer support is typically an important feature. This gives clients a peace of mind that they can reach out to your agency whenever they need assistance, no matter the time or day. If you do not have the resources to hire a full customer support team, you can also use a virtual chat bot to answer commonly asked questions and allow clients to leave a message for a human assistant during normal business hours. Additionally, your clients will appreciate having access to a learning resources section on your website. This should include answers to commonly asked questions, as well as a page for clients to submit support tickets.
3. Offer Client Reports
Your WordPress clients will appreciate receiving regular client reports in regards to their sites. This will likely include any work you have done on their websites, such as daily backups, plugin, theme, and core updates, analytics, and/or security scans. By providing this detailed information, your clients will be kept in the loop about how their site is performing and what can be improved on their website.
Indeed, your clients will enjoy receiving a regular automated report that lets them know what you are working on. This may save you some time, especially when clients will know what you are doing. Depending on the client reporting tool, you may benefit from using an automated reporting tool that integrates with major platforms, including Google Analytics, Google Search console, Google Analytics, or even Google Insights.
4. Provide Website Maintenance and Management Services
No matter what type of WordPress agency you offer, it’s a great idea to offer website maintenance and management services. Your clients will appreciate having a hands-off approach to running their business websites. They will likely not have the time nor energy to maintain a successful website, which is a primary reason why they have partnered with your agency. By offering these key services, you will make it easier for clients to use your agency as a one-stop shop for all their WordPress needs.
As you can see, WordPress agencies have a huge potential to reach and assist WordPress clients across the globe. The need for a reliable WordPress partner will only continue to grow as more businesses go online. If your agency is scaling, you may find that you don’t have the manpower, resources, time, or budget to help all of your growing clients’ needs. This is where a white label WordPress agency comes in hand, who offers expert WordPress hosting, management, content modifications, and new website creation. Contact AweWP to learn how to get started with our white label services designed just for WordPress agencies